Showcase the problems they may not even realize are problems (as it relates to what you solve). For example.... if you are guiding mothers away from martyrdom... your ideal clients may not even realize that the very thing they think they are doing to help their family is hurting their family, so writing clear, real & applicable examples of what this looks like on the daily will allow your clients to be open to the solution you provide. First we educate on the problem, then we offer a solution to it.
The first part is about you SEEing them as it relates to the problem you solve and the unique way you solve it.
Here lives your brief bio as it relates to the problems you solve and quick intro into why you are qualified. Show bits of who you are (quirky details that show there’s a human on the other side of the screen). How you relate to what your client is looking to achieve from you/ your services.
How are you different now as a result of your services positively impacting your life.
This could start out with what you did to get there or paint a picture of what life looks like now. Offer a clear summary sentence. These usually begin with… In a nutshell… In short… In conclusion… Moral of the story…
Reach your hand out… I see you and I am here to help you. This preps for the next section introducing your offers.
Hey, I'm {Leo} and I help women remember that the the most productive things they can do is play, rest and CREATE.
ACCREDITED Creative COACH & MOM OF 2 & serial creator
2016
Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular unprecedented challenge. Innovation grit a big data empower. Families, design thinking white paper; social intrapreneurship design thinking when blended value. Resilient initiative grit, society humanitarian problem-solvers; outcomes, movements agile.
Leo was founded at my thrifted kitchen table in my studio apartment in Portland, Oregon.
2017
Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular unprecedented challenge. Innovation grit a big data empower. Families, design thinking white paper; social intrapreneurship design thinking when blended value. Resilient initiative grit, society humanitarian problem-solvers; outcomes, movements agile.
Use this space to write one (or many!) milestones you achieved this year.
2018
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do.
Use this space to write one (or many!) milestones you achieved this year.
2019
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do.
Use this space to write one (or many!) milestones you achieved this year.
2020
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do.
Use this space to write one (or many!) milestones you achieved this year.
2021
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do.
Use this space to write one (or many!) milestones you achieved this year.
2022
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do.
Use this space to write one (or many!) milestones you achieved this year.
2023
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do.
Use this space to write one (or many!) milestones you achieved this year.
Co-founder of Name
Raving Client-Two
A compelling testimonial contains. one or all of these ...
Specificity on their transformation/ results. Instead of vague, umbrella statements like "my life changed." Ask for a specific example, or if you have numeric data, use that (i.e., I lost 10 lbs in 4 months).
They may have objected to working with you or purchasing your product.
Why your offer is different.
Co-founder of Name
Raving Client-One
A compelling testimonial contains. one or all of these ...
Specificity on their transformation/ results. Instead of vague, umbrella statements like "my life changed." Ask for a specific example, or if you have numeric data, use that (i.e., I lost 10 lbs in 4 months).
They may have objected to working with you or purchasing your product.
Why your offer is different.
Kind words
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